Give Your Website a Digital Makeover

Sachin Karweer, Business Head – HGS-Interactive This is an excerpt of a new series of India’s Leaderspeak with TVNEWS4U LEADERSPEAK: Think Digital With HGS Interactive Business Head Sachin Karweer. It is reproduced here with permission. The web is a rapidly evolving universe where everything is always in motion, an accelerated evolution that one must keep up with in order to gain an advantage over the other players. Website design and development trends, as well as developments in areas like social profiling, often span several years — even over a decade — for some kinds of designs, languages, and back-end platforms. Web design also consists of user interfaces, back-end coding, site architecture and usability, and visual presentation.  Credibility has a direct connection to how likely potential users are going to convert into customers. Simply put, this means you lose customers if your website is poorly developed. I can’t emphasize enough how important it is to internalize the indisputable truth that you convey your brand’s trustworthiness and legitimacy by the quality of your website. Here are a few trends in website development:

  • Push the boundaries of the future of web apps with isomorphic/universal JavaScript.

Traditionally, JavaScript was the language of the web browser and performed computations directly on the user’s machine, which is known as “client-side” processing. Today, in web development, an isomorphic or universal JavaScript is a code that can run on both the server and the client side. Exploding in popularity, and backed by new libraries and frameworks, isomorphic JavaScript is able to solve issues associated with traditional JavaScript frameworks. What is also promising is its ability to allow front-end developers to easily create 100% SEO compliant web applications and components that are structured and accessible on several devices. The benefits of isomorphic applications are many, one being the ability to convert web applications into mobile apps with the help of Cordova, for instance. These apps can run both server-side and client-side. This offers many advantages like faster speed, SEO-friendly design, and easier code maintenance.

  • Achieve a crisp and unified layout with Flexbox.

In my opinion, the best part of being in an era of digital evolution is the advances we get to experience first-hand. One of these is the Flexbox layout. Flexbox is a layout model that allows easy alignment and distribution of space within a container and its elements on a website. Its purpose is to provide an extremely efficient way to lay out and align a website’s design. We can see how this will be helpful when accommodating different sizes of displays and screens and how this adds to a universal experience across devices.

  • Simplify your navigation with the handy hamburger menu.

You’ve probably already seen and interacted with a hamburger menu. It is often featured on the top right or left corner of many websites, mobile or desktop, and also makes a common appearance in tablet and mobile apps. This signature design consists of three stacked lines, resembling a hamburger. It’s also sometimes called a side menu or a navigation drawer. The main aim of hamburger menus or the three-lined menu icon is to simplify navigation, especially in the mobile UX design, where space is often inadequate. Although, as mentioned above, it is a trend that has also seeped into a variety of devices, web apps, and platforms. A hamburger menu allows a site to incorporate an entire menu without taking up too much space, as it only reveals the menu when you interact with the element, thus making the website look sleeker and clutter-free, enhancing the user experience, as well as the site’s design aesthetic.

  • Experience pretty pixels with minimalism and flat design.

It’s no hidden fact that a website’s design can impact whether a user trusts a brand or a company. Of users surveyed, 94% report that they do not trust certain websites owing to their design aesthetic. We are currently in the era of minimalism, and flat design goes hand-in-hand with it. The benefit of a minimalistic theme is that it strips the visuals down to the basics, minimizing all of the showy stuff that distract from the main story. What works in its favor is its quick loading time, as a minimalistic design often reduces the load of a website, allowing it to load faster. Another advantage is being able to decrease the amount of material that readers have to deal with, making their user journey precise and deliberate.

  • Make a statement with card-layout interfaces.

Microsoft, along with Pinterest, put card-layouts on the map, and we saw lots of tile-based designs in 2015. They seem to be on almost every website, adding style, functionality, and interactivity. Besides looking good, card layout interfaces provide opportunities to add more information using pretty visual animations, like flipping, expanding, and hover effects. They are a great design element as they allow a site to showcase several products or content pieces in a smaller given space. Cards also help make the content easy to see and consume at a glance, which happens to be where most users are likely to convert or click on your product. The card layout design has been so successful in the web development world that it has also seeped into a number of apps, especially social apps like Reddit and Twitter, to name just two. This shows that this design style is here to stay a while. Another bonus is that they work almost seamlessly across devices because they can be stacked across or down the screen, or both.  

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