Featuring Andrew Kokes, SVP, Head of Global Marketing
Andrew Kokes and 11 other Forbes Communications Council members predicts what they expect to see trending on social media in the coming year and explain how marketers can leverage them to their business advantage.
Andrew shares his views on importance of “ Adoption Of Holistic Customer Care Programs”. He says “ In the wake of fake news and bad actors online, we will see more businesses adopting holistic social media policies for managing online reputation. This includes large-scale social media customer care programs to turn both owned and earned mentions into likes, shares and positive sentiment for brands. Social media will be the catalyst for marketing and customer service to play nicely together”.