Brand Storytelling Leads to Successful CX

By Scott Yates, General Manager


Contact centers play an essential role in brand storytelling for their partners. They are trusted messengers, empowered to tell the brand story to customers as well as relay back to the brand how it is received. Contact centers are often brought into the process to add value to customer communications and have become experts at bridging critical gaps for optimized CX and ROI —in other words, earning and retaining customers for the brand.


Read the Full Article published in Contact Centre World


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