By Virgil Wong, Global Practice Head & VP - HGS Digital
The future of digital customer experiences will continue to evolve from a reciprocal dynamic between companies and customers looking to interact in a more human-centric way. Businesses in 2020 cannot rely on solely implementing the latest features and technologies for their own sake. AI, hyper-personalization, bots, and digital visualization experiences must be strategically designed and implemented to inspire genuine customer loyalty, engagement, and enthusiasm.
Read the full article published in MarTech Advisor