By Michael DeSalles, Principal Analyst, Frost & Sullivan
Companies today struggle with how to create truly memorable customer experiences and lasting impressions; ones that help build brand affinity and loyalty. The goal is that these positive experiences get shared, liked, and commented on by others—broadening brand awareness while building a positive reputation.
HGS has developed an industry-leading social media customer engagement offering, including a world-class talent profile for hiring agents that are best-suited for social media work. HGS EPIC™ (Engage, Protect, Inform, Create) is the trademarked brand for this social care offering.