Press release

Hinduja Global Solutions signs Top Golfer, Anirban Lahiri, as its brand ambassador

Hinduja Global Solutions Limited (HGS) (Listed on NSE & BSE, India), has signed Asia’s No. 2 and India’s No.1 Golfer, Anirban Lahiri as its brand ambassador. He was the Runners Up at the Venetian Macau Open, 2015 held this month.

Known in today’s world golfing circuit as the ‘new face of Indian golf ’, Anirban has in the last few years shot up the world rankings to secure a place for himself amongst the Top 50 golfers in the world. A feat that has been achieved by only one other Indian before him - Jeev Milkha Singh.

“Our company’s core values mirror the key values inherent to the game of golf, and Anirban represents our ethos.” said Partha DeSarkar, Global CEO, HGS. “Pursuit of excellence and passion to win are traits that HGS and Anirban share in common. Golf promotes a strong honor system backed by mutual respect and this is precisely how we do business with our customers. Anirban showcases dependability and cutting-edge execution characteristics that HGS is well known for.”

Anirban is expected to play a significant role in developing Brand HGS around the world. The sport of golf appeals to a large section of people associated with business, who are either avid players or followers. This association with India’s best golfer will further build the HGS brand, facilitate business growth and increase brand recall with potential and existing customers.

Anirban Lahiri, HGS’ first-ever brand ambassador, said, “I believe that the key factors for consistent success on the golf course are adaptability, innovation and execution. It is therefore an honor to represent HGS, which has exemplified these traits in the BPM industry through the years. As I continue to grow in my career, I look forward to partnering with HGS in its journey to achieve the next level of aggressive growth globally.”

Mr. DeSarkar said, “HGS has been involved in worldwide golfing events and it was a logical step to sign up an upcoming Indian sportsman to promote the brand. Anirban Lahiri as our brand ambassador will further the HGS brand and support HGS’ promotional plans.”

About Anirban Lahiri:
Anirban Lahiri is a well-established professional golfer, based in Bangalore. He is currently creating a name for himself as the “new face of Indian golf” and has jumped to 39th in the World Golf Ranking for 2015 with his record-breaking performances.

The son of an Army officer turned pro in 2007 and joined the Asian Tour the following year. He picked up his first victory in 2011 at the Panasonic Open followed by the SAIL-SBI Open in 2012. His best finish on the Order of Merit came in 2014 with his maiden overseas win on the Asian Tour - CIMB Niaga Indonesian Masters, which he later followed up with a win at the Venetian Macau Open. Lahiri broke into the Top 100 in the Official World Golf Ranking for the first time in March 2014, following a consistent season which included two victories on the Asian Tour. Lahiri has also had a lot of success on the Professional Golf Tour of India, where he has won eleven events and the Order of Merit in 2009.

In February 2015, Lahiri claimed his first official win on the European Tour at the Maybank Malaysian Open, followed by the Hero Indian Open. The two wins shot Lahiri into the Top 50 of the Official World Golf Ranking and qualifying him for the 2015 Masters Tournament. He is the third Indian national to play in the Masters, after Jeev Milkha Singh and Arjun Atwal.

At the PGA Championship, which took place at Whistling Straits in August 2015, Lahiri finished in a tie for fifth place in the tournament and set a new record for the highest finish by an Indian professional golfer in a major.

Anirban was a part of the International Team that played the President's Cup in October 2015 in South Korea. He also participated in the tours in September 2015‎ and has earned his PGA card for 2016.

About Hinduja Global Solutions (HGS)
HGS is a leader in optimizing the customer experience and helping clients to become more competitive. HGS provides a full suite of business process management services from marketing and digital enablement services, consumer interaction services to platform enabling back office business services. By applying analytics and interaction expertise to deliver innovation and thought leadership, HGS increases revenue, improves operating efficiency and helps retain valuable customers. HGS expertise spans the telecommunications and media, healthcare, insurance, banking, consumer electronics and technology, retail, consumer packaged goods industries, and the public sector. HGS operates on a global landscape with over 37,000 employees in 60 worldwide locations delivering localized solutions. For the year ended 31st March 2015, HGS posted revenue of US $ 458 million. HGS, part of the multi-billion dollar Hinduja Group, has over four decades of experience working with some of the world’s most recognized brands. 

For further information please contact:

Smita Gaikwad
Hinduja Global Solutions
+91 (80) 41115432 
+91 7899916017