How design thinking in healthcare can improve customer service

By Krithika Srivats, Vice President, Healthcare Practice Office


Many healthcare organizations are struggling to retain customers, given archaic service designs and processes. Consumers have grown accustomed to the personal attention and convenience they find in other industries, such as retail and hospitality, and often lack a similar experience in healthcare.


So how would a design-thinking approach help a health plan tackle the challenges of managing customer experience?


Read the full article published on HFMA (Healthcare Financial Management Association (HFMA)

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