News

Omnichannel: Are We There Yet?

By Wendy Shlensky, VP, Global Head PR & Analyst Relations

 

Often many companies get stalled at the first step of where to start the omnichannel journey. They get too caught up in technology choice, leading to paralysis by over-analysis. Instead, companies should start by considering the objectives that drive their business. What channels are customers asking for? Do they prefer an in-store experience? Self-service? Text messaging?

 

Article published in Customer Think

Campaign slider

How can you achieve HGS EPIC™ Social Care to drive real outcomes?

Find out why HFS Research named HGS a Thought Leader in their Top 10 report

HFS

Top Customer Experience Trends in 2019

Ebook: Accelerating the 360° Customer View: Data-Driven Approach to Hyper-Personalization