In today's reputation economy, getting the digital customer experience right is essential to your survival. Brands need to remember that experiences are not logical, they are emotional. In 2018, make creating an emotional connection with your customer through the digital journey your number one customer experience (CX) resolution. However, this is no easy task considering the challenges of the online and mobile environment.
When optimizing your digital customer experience, remember these six tips for connecting with customers, to: know me, engage me, make my life simple, anticipate my needs, feel what I feel, and reward me. Read more