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What It Takes To Provide Epic Social Media Customer Care

By Andrew Kokes, SVP, Global Head Marketing

 

Some of the biggest retail brands receive more than 10 million social media mentions each year — and that number continues to grow exponentially year-over-year. In reality, not all of these millions of mentions require a response, so the challenge becomes: how do companies filter through the noise to find the actionable posts and create epic social media customer experiences?

 

Read our full article in Retail TouchPoints

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