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Why Leveraging Social Media As A Customer Care Channel Makes Business Sense

By Andrew Kokes, SVP, Head of Global Marketing

 

It’s no surprise to marketers that it costs more to acquire a new customer than retain a current one. Customer experience plays a role in driving loyalty and affinity and supporting retention. As a consumer-preferred customer care channel, social media done well can deliver real results for business — everything from cost savings through efficiencies to revenue growth through higher individual spending and referrals.

 

Read the full article published in Forbes