Why PayPal Paid $4 Billion For Honey Science

Features Virgil Wong, Global Practice Head & VP - HGS Digital

The article features viewpoints of some veterans in the tech industry to understand “How did coupon and rewards platform Honey create such a strong platform? What were the success factors?.

“Honey hits the sweet spot with data and hyper-personalization. Using cookies, pixel tags, web beacons, and other markers, Honey engages shoppers by tailoring its deals to each person's own unique preferences. Customers automatically find and apply coupon codes when they visit any one of over 30,000 retail websites. They can select the products they want on Amazon, Macy's, Target, Walmart, J. Crew, Overstock, or Saks Fifth Avenue, and receive instant notifications when there's a better price” says Virgil Wong.

Read the full article published in Forbes & Tunes