Over 90 Careline staff ‘manned the phones’ for this year’s UNICEF Soccer Aid match between England and the Rest of the World on Sunday 6 June. Careline staff handled over 2,500 calls and was the highest performing contact centre on the night with a 99.5% effectiveness rate. By the end of the evening members of the public had donated around £2.1 million for UNICEF – more than doubling the sum raised in 2008. With donations still coming in the total is expected to rise even further.
“Every minute of every day, children die from common diseases like measles, diarrhoea and malaria. Millions of children don’t go to school, or have food, shelter or clean water. Children all over the world suffer from violence, abuse and discrimination, are forced to work in dangerous conditions and denied the chance to play. Because caring comes naturally at Careline, we’re happy to help wherever we can,” says Careline’s Managing Director, Charles Cooper -Driver.
Money raised by Soccer Aid will go towards UNICEF’s crucial work helping to put it right for the world’s most vulnerable children.
Find out more about Soccer Aid and how you can donate at www.unicef.org.uk/socceraid2010/