HGS in the News

The Integration Of Marketing And Customer Experience

Wednesday, December 20, 2017 | Online

For years, many marketers have focused on adding new customers with methods like social media, content and outbound interruption. Interestingly, the cyclical marketing winds of change are bringing a revitalized focus on existing customers. At HGS ― a business process management leader in optimizing customer experiences (CX) and increasing client competitiveness ― we are predicting tighter marketing and customer service alignment in 2018. Click here to read more.