Spotlight stories

Revamping Customer Experience for Today’s Consumer

USA

For many businesses competing on customer experience, balancing a diverse product profile and increasingly global consumer base brings new and more complex service challenges. Twenty years ago, consumer interaction with brands was relatively low and straightforward, with experiences taking place in store or over the phone. But today, the increasing number of consumer touchpoints, and instant, always-on connectivity, challenges brands to consistently give their customers everything they expect, across every channel.



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To cater to the changing customer scenario, HGS launched Digital Natural Assist (DNA), a unified customer experience platform that helps companies streamline their customer service communications across all channels. Please visit our website to know more.