Case Study

24.5% Increase in Brand Popularity for an Internationally Acclaimed Hospital


About the Client

Our client is an ultra-modern tertiary care hospital that is internationally acclaimed for world-class medical services covering all specialties and diagnostics.

What the client was looking for…

Our client required HGS to:

  • Create, monitor and market their social presence on prominent social networking sites
  • Create a strong brand presence online with a user-friendly website
  • Structure the website to drive patient traffic through appointments online
  • Undertake extensive Brand Reputation Management
  • Develop smart applications for user convenience and engagement

How HGS delivered…

  • Developed and maintained an SEO-enabled website with a unique VOPS functionality
  • Designed and developed several microsites promoting special services of the client
  • Devised a community portal that hosts various communication channels
  • Created applications for Facebook, like Foods that Heal, Webinar, Doctor's Appointment Tabs and Life Modifications with interactive tools and calculators
  • Focused communication on related interest groups, pages and people to target genuine users and directed traffic to pages with campaign driven posts
  • Identified key promotion areas and built profiles and sections with listings and services
  • Developed a content approach similar to a health magazine
  • Marketed with feeds and cross-marketed related pages
  • Generated leads for hospital appointments, tracked and followed-up on leads
  • Created a community of like-minded individuals in addition to monitoring and responding to their reviews, queries and comments
  • Held various hospital events like calendar, customized polls, webinars, medical conferences, contests, quizzes, etc., and promoted them through feeds, videos, designs, polls and interactive landing tabs

How the business transformed…

Digital (Website)

  • Doctor's appointments – 31496
  • Appointments for health check – 3724 (nearly 65% of total appointments through various channels)
  • Online registration for events raised almost INR 4,000,000
  • Department specific enquiries – 2500+
  • Different departmental registrations – 40000+

Social Media

  • The Brand popularity on social networks increased by 24.5%
  • Weekly social media reach is over 218,850 people with 6,007 weekly impressions
  • Nearly 50% of Facebook "Likes" are organic and obtained through engagement activities