Case Study

300% Increase in Website Traffic for a Major Integrated Media Company


About the Client

Our client is a pioneering integrated media company and one of the largest multi-system operators in India.

What the client was looking for…

Our client required HGS to:

  • Create awareness about the services of the brand in a competitive market
  • Provide clear marketing communication about the products and packages offered for lead generation

How HGS delivered…

  • Created an interactive website that clearly showcased the products and packages offered
  • The website displayed a user friendly interface with intuitive flow and attractive design
  • Devised effective cross selling through strategic product placement
  • The search engine optimized website allowed better visibility

How the business transformed…

  • Website traffic increased by 300% and time spent on the website increased by 4 minutes on average
  • Website search engine ranking improved by 69%
  • Clear display of products and packages led to higher number of subscription enquiries