Case Study

3.3 Million Online Impressions for an Oil Industry Giant

About the Client

This client is a major player in the automotive and oil industry in India, driving innovative service concepts and high quality products.

What the client was looking for…

Our client approached HGS Interactive to:

  • Rank higher on search engines and be easily visible to attract more customers
  • Showcase new products through improved brand communication
  • Convert the client’s “Product Digest” without disturbing the look and feel of its traditional catalogue

How HGS delivered…

  • Built and maintained a new SEO-enabled interactive website
  • Created an HR intranet and provided an option for distributors to login to the intranet, select necessary products and generate a customized “digital product digest”
  • Created an improved “Product Digest” that dealt location-based specifications better
  • Integrated social media promotions to create online buzz and attract the target audience
  • Added interactive Oil and Product recommendation tools and functionalities in the website
  • Added ability to add/edit/update dealer locations for client products
  • Created a landing page for brand ambassadors for enhanced credibility and effective social engagement
  • Built a special video gallery with documentaries, campaigns, products, etc. for effective social media engagement

How the business transformed…

  • Social media activities for the website launch received over 3.3 million impressions and reached 2.2 million people on Twitter
  • Website visits soared by 80%
  • Information about dealer locations along with tools like Product Digest and Recommendations helped the brand to increase audience reach more than 30%
  • Added a personal touch and connected users to the brand through a dedicated brand ambassador page