Case Study

Driving E-Commerce Evolution, Growth for a UK Clothing Retailer



The partnership between HGS and an authentic yoga clothing company started in 2009 when the company came to HGS for customer experience transformation, starting with a revamped digital presence. This business was looking to grow and expand their category beyond the UK and into the Asian market. At this time, there was room for growth, as the company’s online presence was an ineffectual product showcase and sales tool, with problems such as recessed global navigation, no carousel banner control or search options, and weak product categorization. The client was hoping HGS could redevelop and define the brand identity, while boosting e-commerce revenue with a revamped website.


As early adopters of innovative e-commerce, HGS had the creative e-commerce solutions to make a dramatic difference, starting with the technical talent to build a new e-commerce portal on a Magento platform.

How We Do It

The retailer was looking for a redefined brand identity and revenue boost, with a robust website to drive and support this rebranding and sales growth.

HGS built a completely new portal and presence using a Magento platform, ensuring that a brand image was created and maintained with a fully functional and SEO-enabled web site, with relevant performing keywords, extensive statistics and analysis, and quality link building. HGS next provided integrated third-party expertise for a shipping, billing, and payment gateway, enabling the new site to support trader profiles.

Business Result

With HGS’s efforts, website visits have spiked by 148 percent, with significantly improved website search ranking. Additionally, new visitors have increased by 30 percent in the last quarter of 2014, with 60 percent of visits from mobile devices due to the optimized mobile-friendly design by HGS. Increased brand awareness and visibility include penetration of new customer segments.