A leading paint manufacturer in India was stalled in terms of digital presence and online growth and sought a partner to support brand awareness.
HGS outlined a 360-degree digital transformation plan, led by content marketing and a profile to resonate with the target audience. This involved gaining a front-line perspective of customer needs by conducting a consumer study. Based on the customer study, HGS built a profile of the client’s online consumers and developed the “7th sense of imagination” content strategy. This theme focused on equating colors to different human senses within a responsive website that established strong, end-to-end branding. In conjunction with the website, HGS launched a blog with content to grow the company’s online presence. Additionally, HGS had influential guest bloggers write exclusive content for the client and share it with their followers.
- 500% increase in website traffic
- More than 50% of top keywords for the brand ranked in the top 10 results
- 15 times increase in social fan following