Case Study

Increase in Employee Awareness for India’s Fifth Largest Bank

About the Client

Our client is an Indian banking and financial services company and is the fifth largest bank in India.

What the client was looking for…

Our client required HGS to:

  • Create a web property to spread awareness about the client’s annual safety week
  • Create a wider platform for scholarship distribution provided by the client
  • Enhance its brand positioning with informative and innovative tools

How HGS delivered…

  • Developed a microsite that accommodated the client’s needs
  • Developed a robust web application to host an online scholarship program
  • Created and incorporated tools to engage and assist the brand’s customers

How the business transformed…

  • Increased awareness among employees after immense participation (90%) in the safety program
  • Created accessibility to deserving students from remote regions to apply for the scholarship program
  • Innovative tools helped customers make informed decisions and improved level of engagement