Case Study

Increased E-commerce Revenue for a UK Clothing Retailer


About the Client

Our client is a home-grown British company that is committed to using natural materials to create sustainable eco-centric yoga clothes for men and women.

What the client was looking for…

HGS was required by the client to:

  • Redefine the client's brand identity
  • Boost e-commerce revenue stream through a website
  • Improve and maintain consistency in SEO rankings, online communication and visibility
  • Create a location-specific product inventory with location-specific prices through a multi-warehouse

How HGS delivered…

  • Brand image was maintained throughout the website with calm motifs, themes and user-friendly interface
  • Designed and implemented a fully functional SEO enabled website with relevant performing keywords, extensive statistics and analysis and quality link building
  • Integrated third party expertise for shipping, billing and payment gateway
  • Enabled new website to support trader profiles
  • Built features such as selective discount visibility, loyalty points system, CSR supported grievance redressal tickets, etc.
  • Enabled seamless communication with existing POS/ERP/CRM systems
  • Added multi-warehouse module with country-specific tools and a system that fully supports complicated buyer profiles with powerful admin tools and integrated loyalty point systems
  • Extended digital communication through e-mailers and banners for themed events, festivals, customer engagement, offers etc.

How the business transformed…

  • Website sales increased 113%
  • Website organic traffic increased by 277.29%
  • Website visits increased by 148.53%
  • Improved website overall search ranking
  • Strategic placement of Call-To-Actions (CTAs), information and cross-promotions on every page generated product awareness
  • Customers were able to view products that are available in their geography and suppliers could manage their specific orders effectively
  • Increased brand awareness and visibility and penetrated new customer segments through networking