Case Study

Increased Social Media Engagement for a Mexican Restaurant


About the Client

Our client is a Mexican restaurant promoting the country’s cuisine, art and culture.

What the client was looking for…

The client required HGS to:

  • Activate the client’s presence on social media platforms
  • Create a brand experience with Mexican art, food and culture and connect it to the menu
  • Manage and maintain brand reputation

How HGS delivered…

  • Created an overall social media strategy focused on increasing engagement and lead generation
  • Focused on personalized experiences
  • Set up and regularly updated accounts on Twitter, Facebook and Foursquare
  • Held many promotions on occasions like Woman’s Day, Christmas and New Year’s Day and conducted numerous contests on social media platforms
  • Officially claimed profiles on Zomato and Burrp and regularly checked them for customer reviews
  • Created a YouTube profile for food demos
  • Live tweeted during events
  • Replied to all mentions, request for feedback and customer issues
  • Identified and targeted customers through careful monitoring of social accounts and acquired new customers through conversations

How the business transformed…

  • Increased organic “Likes” to 5000+ on Facebook over a period of 3 years
  • Gained 1000+ Twitter followers and 300+ Instagram followers
  • Converted customers as foot traffic increased significantly
  • Increased brand loyalty led to our client winning the Times City Food Award for “The Best Mexican Restaurant in Mumbai”