Case Study

Increased Social Media Presence for a Pan Asian Restaurant


About the Client

Our client is a renowned name specializing in contemporary Pan Asian cuisine.

What the client was looking for…

The client wanted HGS to:

  • Increase awareness about the brand, the unique fusion cuisine and the locale
  • Increase online conversion with social media activities
  • Maintain and manage the brand’s reputation on social media

How HGS delivered…

  • Created a brand presence on Twitter, Facebook, Foursquare, Instagram, Zomato, Burrp and Google Places
  • Planned and executed the launch of the client’s restaurant on social media platforms
  • Carried out daily promotions through engaging content like updates on Facebook and Twitter and managed users’ queries about the restaurant
  • Used Foursquare and Instagram to engage with customers who were physically present at the restaurant
  • Monitored Foursquare check-ins and Zomato and Burrp reviews regularly
  • Promoted seasonal menus
  • Tweeted during live events, conducted contests like “What’sCookingInBandra” and held various activities

How the business transformed…

  • The client’s social presence grew phenomenally –
    • 15,697 Facebook likes
    • 552 followers on Twitter
    • 7.6 on 10 score on Foursquare
    • 3.9 score on Zomato
  • Created impressive amount of buzz during the client’s restaurant launch and this was received well by customers who visited the restaurant
  • Social presence on the above platforms helped target the niche audience for this specialty cuisine