Case Study

Website Revamp Redefines Brand Strategy for a Boutique Hotel Chain

Industries
Travel and Hospitality
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About the Client

The client is group of contemporary luxury 5-star boutique hotels in India that have achieved global standards of product quality and service excellence in the hospitality sector.

Objective

The client sought a revamped website that reflected their growing business across multiple locations. Inconsistent online experience was making it difficult for the client to meet their growing business needs. Specifically, the client required HGS to:

• Redefine their brand through a website revamp.

• Increase brand visibility across the digital medium.

• Create location specific zone landing pages.

• Utilize the lucrative medium of mobile communication.