Case Study

Increased Brand Interaction for a British Financial Services Client

About the Client

Our client, a British multinational banking and financial services corporation, is the second largest bank in the world with its headquarters in London, UK.

What the client was looking for…

Our client required HGS to:

  • Design and create new web properties to increase awareness and showcase services and products
  • Strategize and implement online marketing campaigns to increase engagement and online conversion
  • Accelerate digital marketing through effective collateral to drive traffic and lead generation

How HGS delivered…

  • Revamped new sections of the website with an emphasis on classifying and segregating information
  • Hosted major campaigns like $100m Climate Partnership Program, Raise a Hand and Gold sponsorship of IPL on YouTube
  • Strategically placed Call-To-Actions (CTAs) and cross promotions to boost lead generation
  • Strategized and created client’s marketing collateral like banners, interactive flash-based tools, ATM screens, calculators, flash demos, enquiry forms and emailers for themed events and offers

How the business transformed…

  • Better response to campaigns (300% more) in comparison to earlier campaigns (the engagement to take action on climate change is at 40,000+ employees in India and client’s Gold sponsorship of IPL T20 received channel views of 7 million+)
  • Enhanced brand interaction and generated awareness about client’s services due to placement of CTAs and cross promotions
  • Ease of user journey through single-click navigation reduced lead opt-out and increased enrollments

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